Who are we?
About Future Fit Tax
Ranked #12 Globally in 2025 - Tax technology Startups TaxTech500
Future Fit was founded in 2024 by Victoria Hulley as a boutique tax transformation advisory business. It is built from real-world experience, both inside organisations and in global consulting environments.
The idea for Future Fit was not theoretical; it was born from frustration and a desire to add value in a less-known area of tax.
As an in-house Tax Head, Victoria felt firsthand how difficult it was to find a partner who could truly support tax transformation, someone who understood leading practice, knew where to start, could cut through the complexity of technology choices, and could translate a vision for tax efficiency into practical, working solutions. What was missing was not strategy; it was the ability to turn that strategy into embedded, real-time, data-driven processes that could support compliance and reporting at scale.
In consulting, the challenge was different. While the quality of thinking existed, it was often constrained by structure, audit-related restrictions, and lack of delivery flexibility. There was clear space for a different model: one that could operate independently, move quickly, and focus entirely on delivering the right outcome for the client.
Future Fit was created to bridge that gap.
The firm combines deep tax expertise, ERP and technology capability, and practical delivery experience to help organisations move from aspiration to execution. It is built to be agile, focused, and unrestricted, able to work across tax, finance, and IT to design and implement solutions that actually work in practice.
In 2026, Future Fit became part of the Adept Group
Future Fit Tax is now a member of the Adept Group, bringing together deep tax transformation expertise with enterprise-scale delivery capability.
This changed how we deliver. Through Adept, we combine:
- Specialist tax transformation capability
- Large-scale programme delivery infrastructure
- Multi-disciplinary finance and technology expertise
The result:
- Scalable delivery across complex organisations
- End-to-end execution capability
- Access to broader advisory and implementation teams
What was previously a boutique offering is now delivered with enterprise-grade scale and consistency.
About Victoria
Ranked #24 Globally in 2024 - Women in Tax Technology TaxTech500
A globally recognised leader in tax technology transformation, Victoria is a Chartered Accountant with over 25 years of experience in finance and tax. She has held senior leadership roles at PwC, including being the Global Driver for Tax & SAP and the Africa Tax Digital Transformation Lead, and she served as Group Head of Tax Compliance and Reporting at a multinational bank, where she has experience in both the Finance Shared Service Centre (SSC) and Tax Centre of Excellence (CoE), and has been instrumental in the organisational redesign of Group Finance functions.
She has a proven track record of driving large-scale finance projects for multinational organizsations. Her core expertise lies in leveraging SAP and technology to deliver efficiency and unlock sustainable value across organisations.
Victoria is passionate about transforming operations by integrating strategy, governance, organisational design, people, and processes—all underpinned by cutting-edge technology and robust data frameworks. Her mission is to empower organizations to adapt to evolving tax and finance landscapes, delivering solutions that are as strategic as they are sustainable.
Victoria Hulley
Founder & Director
